Ladies' Weekend Out is an annual community event in Bridgton, Maine in which all of the local businesses offer special discounts, gifts and in-store refreshments to shoppers. In 2017, the event organizers were looking for a new logo create by a local artist that was fun, colorful and depicted diversity.  The above example is my submission for the new logo design.

This logo design features four pictograms, each highlighting one of the features of the Ladies' Weekend Out event. The color palette is soft, complimenting the Bridgton town logo which is incorporated into the bottom of the design, and the images are simple and fun. The round shapes echo the curved town logo while the straight line of the Ladies' Weekend Out text contrasts and holds the design together. This inclusive design appeals to all shoppers while also supporting the event vision to celebrate the women of the community.

The pictograms were created using the curvature pen tool in Photoshop and the whole logo was assembled in Adobe Illustrator.  The Ladies’ Weekend Out logo is meant to be featured on social media, shopping bags, print promotional items and t-shirts.