Vision Bridgton is a community-led inclusive engagement project that will gather data and input to inform and ensure a vibrant future for Bridgton, Maine. Through surveys and story gathering, data collected will inform Bridgtonʼs 2024 Comprehensive Plan and influence how future decisions are made for our town.  Above is my submission for the logo design contest.

The Vision Bridgton logo is a simple design that shows the links that hold the community together and support forward progress and growth. The three circles represent the intertwining links that work together. The leaf symbolizes the environment, agriculture and growth. The people stand for diversity and community. The hands show support and wellness. The area where the circles overlap change color and reflect the other components to show how one affects the other towards change.

The Rockwell font is powerful and bold and stands out as distinctive and confident. The serifs add a seriousness to the message while the wide and rounded shapes of the letters are inviting. The overall logo is bright and bold while maintaining professionalism. The simple and contemporary design will be alluring to people of all ages. 

The icons in the circles were created using the curved pen tool in Adobe Illustrator. The color palette is varied to represent the diversity in the community and includes natural tones to support the grassroots nature of the organization. 

The stationery has rectangles with straight lines and reduced opacity circles of various sizes to both contrast and complement the circles of the logo. The circles in the blue rectangles provide a textural element that soften the prominence of the boxes. The contact information on the stationery echoes the blue tones of the hand icon to highlight and bring out the helping aesthetic of the brand.

Community members will see Vision Bridgton’s branding as a vibrant and new organization that represents a positive and healthy future for the town.