Amethyst Bay Resort & Spa is a fictional vacation getaway in the Caribbean. This collection features a full page magazine advertisement and animated gif promoting a seasonal special on a guided or boat charter snorkel tour.  Elements of the ad were edited in Adobe Photoshop and the entire ad was put together in Adobe Illustrator while the images and frames for the gif were compiled using Photoshop.

The ad features a large original image of an underwater coral reef that I photographed while snorkeling in Mexico. The color palette for the brand is lavender and turquoise so portions of the photograph were recolored in Photoshop to match and bring out those two tones. An image of a yellow fish was added for contrast and shadows were used to blend. An original photograph of the ocean was used to create an opaque texture background on the page. This was placed over a darker purple rectangle to bring out the colors in the resort logo. A digitally drawn wave graphic borders the image and gives the edges a softer appearance that also reflects the texture of the water background on the page. To highlight the fun nature of the promotion, an original image of a couple having fun snorkeling was masked in Photoshop and placed in the lower left corner with a drop shadow to give the feeling that they are just coming out of the water. The male snorkeler has his arm extended as if he’s taking a fun selfie on vacation. Finally a promotional sticker outlines the terms of the deal. The sticker is placed in the lower right, slightly overlapping the snorkelers and the fish image to help bring all the elements together.

This advertisement represents the Amethyst Resort & Spa brand through color, line, texture and rhythm. The yellow fish pops and directs the viewer's eye to the bright purple fish which is large and eye-catching. The viewer’s eye is drawn from the fish to the textured wave background and logo at the top of the page then to the snorkelers and sticker ad at the bottom and finally the resort location and website along the margin. This ad gives a feeling of being immersed in the tropical waters of Amethyst Bay for an unforgettable experience amidst the brilliant fish and coral under the sea.